camp casual

branding, illustration.

Camp Casual was a music festival that promised to be a smaller, slower, more relaxed alternative to its crowded cousins in the Melbourne area.

As creative director it was my task to communicate this through the look, feel and language of the festival. And what a task it was - from illustrating the poster and merchandise to animating the claymation mascot of the festival - it was one of the biggest creative challenges I'd attempted. But it was also a great pleasure to see such a downright magical event take shape.