mecca careers

brand activation.

“Is Your Future With Mecca?” was an activation made to attract new talent to much-loved cosmetics brand Mecca Australia.

I came up with the concept of a tarot card set showing different roles that might lie in the future with Mecca. People could sit for a 'reading' and pick out a role (or several) according to their interests and skills.

Aside from the concept, I designed the look and feel of the activation and illustrated each tarot card.